We were entrusted by Kaizen to design a #360BrandIdentity that would ensure the following:
– create a sense of trust and pride to the audience Kaizen seeks to connect with
– give a competitive advantage in the market
– provide a premium look that reflects the value of the services offered by Kaizen
Our research and design strategy has allowed us to produce a fully comprehensive identity that fits and matches the expectation of the brand – and by anticipation, that of the audience.
Designer: Daouda Diallo
Project Coordinator: Fatou Gakou
Start: Nov 2020
End: Jan 2021