Kaizen Business Support

Financial Tools for Businesses & Entrepreneurs.

Project Brief

We were entrusted by Kaizen to design a #360BrandIdentity that would ensure the following:
– create a sense of trust and pride to the audience Kaizen seeks to connect with
– give a competitive advantage in the market
– provide a premium look that reflects the value of the services offered by Kaizen

Our research and design strategy has allowed us to produce a fully comprehensive identity that fits and matches the expectation of the brand  – and by anticipation, that of the audience.

Designer: Daouda Diallo
Project Coordinator: Fatou Gakou

Start: Nov 2020
End: Jan 2021

Concept of Logo

Represent KAIZEN “K” with the understanding that its foundation is the company providing financial solutions for business monitoring & improvement hence allowing businesses to self-empower then experience growth with the appeal of technology.

Visual Assets

We provided the brand with a premium look that reflects the value of the services offered by Kaizen

Our research and design strategy has allowed us to produce a fully comprehensive identity that fits and matches the expectation of the brand  – and by anticipation, that of the audience.

Stationery Design

Business cards, Envelopes, Letterheads, Stamps

Credits

Designer: Daouda Diallo
Project Coordinator: Fatou Gakou

Date: January 2021